Digital Writing Skills - Assignment Week 4

I have chosen to focus on the environmental elements of Apple. I want to produce messages that provide information about the environmental advantages of using Apple and their ethics behind their products, packaging and emissions etc. I have chosen this subject because I feel that it is a topic that people feel strongly about and the information available, but not necessarily known is interesting and would appeal to the public greatly.

Twitter:

Goal: To provide short but informative information that can be read and consumed quickly. Almost like ‘fun facts’ if you like…

Tweet #1: Did you know that 93% of our energy comes from renewable energy sources? One day we will reach 100%.

Tweet #2: Every wondered what powers your iMessages, your responses form Siri’s and your downloads form iTunes? The answer – 100% clean energy!

Tweet #3:  “Over 99% of the paper in our packaging is recycled or sustainable. It’s good, but not good enough.”

Tweet #4: 1,000,000. That is the number of acres of sustainable forest we are working to protect. 1,000,000 is the number of acres of sustainable forest we ARE protecting. 

Tweet #5: Mercury doesn’t belong on your wrist, on your desk, or in your pocket. We pride ourselves on using safe materials. #NoMercury #NoArsenic #NoLead #AppleIsSafe

Instagram:

Goal: To present information about the environment and the way Apple are helping as much as they possibly can, but if possible to show this message through pictures (or even short video clips). This is because the type of audience on Instagram are of a younger generation and therefore have different expectation on how they want to see the messages. Pictures are a simple and effective way of communicating something quickly that also successfully captures an audience’s attention.

    

Facebook:

Goal: To showcase the message of being environmentally friendly on a more personal level, as it is proven that people on Facebook respond better to messages that they feel are more personalised and written directly to them. However I must be sure to target the message and keep it to minimal words, as the optimal word count is less than 80 words.

For example…

“Why would you buy a product that would harm the environment to such an extreme extent, when you could buy a product that used 93% renewable energy to build it. Apple prides itself on using clean energy, so if you’re reading this on your iPhone, iPad, iPad-Mini or AppleMac Desktop, then you should be proud too.”

LinkedIn:

Goal: Like other social media goals I want to portray a similar type of message, however for LinkedIn I want it to have a more professional structure. Therefore I thought a good review would be an ‘official report’. I feel that this would be the best presentation of the information for this type of ‘expertise’ networking.

http://images.apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2016.pdf