Source 1:
Douw&Koren – crowdfunding consultancy
Douw&Koren is based in the Netherlands and offers a
crowdfunding consultancy service to a wide variety of clients, including
artists, entrepreneurs, non-profit organisations, financial institutions and
governments. Douw&Koren executes (market)
research, develops strategies and campaigns to support organisations in
reaching their crowdfunding ambitions. We do this by combining creativity with
experience and expertise in the field of crowdfunding.
I chose this online device as it is based in the Netherlands.
As it is a local online platform that aims on providing a place that people can
fund projects and communicate with 'like-minded' people having similar opinions
on a certain topic. This would be ideal for PETA, that want to raise money and
awareness for local protests etc. Douw&Koren would allow PETA to gather
people that would be interesting in helping.
Source 2:
PETA – App
As you can see form the video, this iPhone app, is a handy
and quick solution for spreading the word and raising awareness on the
treatment of animals or on any unique and shocking stories. The app in a good
innovation as PETA’s main aim is to get people’s attention and make people
aware and this is why they have such a high online presence. With the addition
of the app, they can now reach an even larger target audience and much easier.
It is common knowledge that a large majority of people now have a smart phone,
and therefore have access to a wide variety of apps. So by introducing the app,
PETA have created yet another strong and effective communication channel. It
also makes it a lot easier for individuals to actually ‘take action’ against
the treatment of animals.
Source 3:
Built in ads on apps
This link is just an example, but the idea is that is PETA
could incorporate images or videos etc or just general information about PETA
within ads. It would be unrealistic to think that they could get approval to
show these ads on such websites or apps like Prada or other high-end designs
that have a reputation for using animal skin, but even if it was lower end
retailers it would still be useful. As long as the message is articulated
towards shoppers or people that like those types of product, then it will act
accordingly. These type of ads may seem annoying and can be
irritating to a consumer, but the point is that the these type of ads are also
impossible to ignore and that is exactly what PETA need to apply – a message
that cannot be unseen or unheard.
Hey Nicky,
ReplyDeleteI like how the first source is based in the Netherlands. The two other sources are indeed useful for the app. The structure of this blog is simple and straight forward. I like it cause that way it keeps my attention. The fact that you posted the URL gave me the chance to check out the websites. Super nice!
Hey Nicky,
ReplyDeleteVery clear and professional post! I like the fact that all the three sources could work together. This is very clever. You have looked at their problem from a very business like perspective. They can easily incorporate your ideas, which I find very interesting. Good Job!!